Executive Portfolio · Volume IV
Ian Rendall.
Global technology executive. Three decades from server room to the global leadership of consultancy and solution engineering.
I. Executive Summary
A portrait in one paragraph.
A career built from technical foundations upward. Server operations, application consulting, project delivery, master-data expertise, European pre-sales leadership, UX and innovation, and global executive leadership.
Senior global leader across enterprise SaaS, data management and customer-facing technical organisations. Focused on building high-performing consulting and solution engineering teams, designing scalable operating models, improving executive customer engagement and translating complex technology into clear business outcomes. Combines operational discipline, strong customer understanding, commercial storytelling and technical credibility.
II. Career Journey
Two companies. Three decades.
Chapter I
1994–2022
Stibo Systems
Twenty-eight years inside one enterprise software company. From server operations and application consulting, through international project delivery and master-data expertise, into European pre-sales leadership, and finally the executive establishment of user experience and innovation.
- Server Operator1994–1997
- Media Specialist1997–1999
- Application Consultant1999–2003
- Project Manager2003–2006
- Master Data Management Specialist / Pre-Sales2006–2013
- Head of European Pre-Sales2013–2018
- Director of User Experience2018–2022
- Chief Innovation Officer (joint role)2020–2022
Chapter II
2022–Present
Syndigo
Global leadership of consultancy and solution engineering across the enterprise software and data-management portfolio. Twelve months as Solution Consultant preceded the current global remit.
- Solution ConsultantCurrent tenure
- Global SVP, Consultancy and Solution EngineeringPresent
III. Selected Transformations
Four programmes that shaped the modern function.
01
Programme
Commercial Excellence
Bring rigour and reuse to the commercial motion: response quality, demo automation, competitive intelligence and pursuit-specific tailoring.
“Commercial tools deliver value when ownership, process and reuse are designed alongside them.”
02
Programme
Operational Excellence
Build the operating backbone under pre-sales and consultancy: environments, showcase content, reporting and reusable practice.
“Operational discipline is the enabler of executive credibility; without it, everything else is fragile.”
03
Programme
Leadership and Organisation
Design the operating model, raise professional standards and open a durable pathway for early-career talent.
“Standards, coaching and a way in for new talent compound over time and outlast any individual initiative.”
04
Programme
Customer Success and Growth
Reframe engagements around business value and executive outcomes to lift conversion and credibility with senior buyers.
“Winning at executive level is a discipline. It responds to structure, rehearsal and shared standards, not to individual heroics.”
IV. Executive Metrics
Validated impact, plainly stated.
Global pre-sales win rate
38%→61%
A 23 percentage-point improvement in the global pre-sales win rate over 18 months at Syndigo.
- Consensus adoption
- 250+ users
- RFP throughput
- ~30 per month
- RFP turnaround
- ~5 weeks → 2 weeks
- Stibo Systems UX organisation
- 1 → 16
Rolled out across account management, sales and pre-sales at Syndigo
Sustained monthly throughput through the Loopio-supported Pursuit Desk
Shortened response turnaround with clearer ownership and reusable content
Scaled the design organisation from a single designer to a 16-person embedded team
V. Leadership Philosophy
“Every conversation starts with the customer's business, and technology is invited in only where it earns its place.”
— Business before technology
VI. Contact
Direct contact is shared privately on request. Introductions through mutual connections are welcomed.